About KOL Pulse

 BrianShieldsAs a veteran in the biotech and pharmaceutical industry, I invented KOL Pulse to provide transparency and accessibility of KOL sentiment data to the healthcare community.    

My inspiration came from a life-changing experience about 15 years ago. I was in the midst of a tough job transition and my stress level and anxiety were very high. I was very much consumed with my current situation, how I was going to support my family and a lot of the interpersonal stress that accompanies a tough job transition.   

During that time, I made a visit to West Point, my Alma Mater, for a reunion event. I was sitting at the bar of the Thayer Hotel talking to the general that led our forces in Afghanistan.  During our chat, a friend called me with news that changed my life. She told me that she was diagnosed with lung cancer and the cancer had begun to spread after her initial cycles of chemo. She was still in very good shape, but based on her scans, her prognosis was grim. I had been working in the lung cancer world for a while as a sales rep in Miami and as a marketer in South San Fran. As a sales rep, I’d had thousands of conversations with lung cancer clinicians and oncology staff.     Quickly, I had learned how frightening and quickly this disease strikes.

My experience gave me a unique perspective. I had spent hours in hotel conference rooms listening to the top Key Opinion Leaders discuss new therapies and treatment strategies. I understood that Key Opinion Leaders or KOLs were years ahead of the FDA and community based guidelines that supported the majority of cancer patients.   Intent on helping my friend, I gave her a list of KOL names.   The clock was ticking away for her but she was determined to live.   She hustled to cancer centers around the nation. She looked each KOL in the eyes and asked pointed questions.  She was offered several clinical trial opportunities. She picked her KOL and and chose the trial that she thought was best for her.  She became patient 21, if I recall correctly, on a new drug called Keytruda.  Today she is healthy and still out there hustling. She is a superstar!

In that moment, I saw these KOLs in a new light.   KOLs saved my friend.    KOLs are amazing but, in particular, I am amazed by the social KOLs and their amazing communication skills. They take the conversations that were once isolated to hotel conference rooms and put it all out there to the greater benefit of all. 

With the use of AI and curation tools, KOL Pulse captures the clinical trial opinions of the most active and influential oncology KOLs on social media and curates that content in an easy to read synopsis of sentiment and backing commentary.   KOL Pulse is able to deliver remarkably accurate summaries in record time.  We cover all major oncology conferences in the US and are able to deliver coverage of KOL summaries of clinical trial results within hours of KOL’s posting on social media.

KOL Pulse is for professionals in the biotic and pharmaceutical industries: physicians, pharmaceutical companies, agencies, and liaisons.   Whether your job is compiling KOL sentiment or consuming it, our mission at KOL Pulse is to help provide quick and easy access to this valuable sentiment data.

Brian Shields
KOL Pulse Founder & UpTempo Group CEO